I don’t know about you, but for me, 2023 was really hard. I have talked to a bunch of other entrepreneurs who experienced similar things in 2023 so it’s nice to know that I am not alone. But that doesn’t mean that it hasn’t still been challenging. In today’s episode, I give a true look behind the curtain about what’s been going on in my business and how I’ve navigated it all. 

As someone who has been in business since 2016, I can confidently say that 2023 has been the hardest year in business for me yet. 

Sure, it certainly hasn’t been the worst year financially because obviously my first couple years in business were much lower in revenue as I was just starting out.

I know that not every year is going to be my best year ever, and I was fully prepared for that going into business but with 2020-2022 being such amazing years for my podcast management business, I definitely had high hopes for 2023 going down that same path.  

Well, unfortunately…2023 did not go how I expected it to go. 

That’s partially because I had a rough start to the year with being super sick from my pregnancy and having to really take a step back in terms of how much I could show up each day but also this year has been one of my worst in awhile revenue wise as well. 

I kept wondering when it was going to pick up because usually February through April are amazing, then summer things kind of slow down a bit, and then pick back up again late August through the end of the year. 

This year, within the first 4 months, it seemed like we were losing a client every single month for a variety of different reasons. Some financially couldn’t afford to outsource any more, others decided to bring their podcast management in house, etc. but it definitely was a blow to my confidence because most of our clients stick around for the long haul. 

In fact, all of my current clients have been with us 2+ years now so having several leave before or around the 6 month or less mark of working together definitely caught me off guard earlier this year…and at this point, I still haven’t fully replaced the income that I lost so that means I have had to make some hard decisions like limit the amount of work I could outsource to my team among other things. 

And in this season of being pregnant and then on maternity leave, that has meant me having to work way ahead of schedule so that my maternity leave could be a little more restful since I wasn’t able to outsource as much to my team as I did during my first maternity leave back in 2020. 

I remember during my first maternity leave, I had gotten so many amazing ideas while away from business so I am hoping that this go around is very similar and I come back into my businsss feeling fully refreshed and ready to take on the world. 

Sometimes we just need to take a step back and re-evaluate things so that we can come back stronger than ever. 

While 2023 certainly wasn’t my best year, I did have some highlights both personally and professionally that I wanted to share with you.

Personal highlights:

  • Had my daughter Emery 
  • My son turned 3 and has really become his own person and it’s been so fun to witness
  • Got back into reading again 

 

Professional highlights: 

  • Increased my income from digital products 
  • Although last years gross income was much higher than this year, my net profit was only $7000 lower than last year which is amazing because I made about 25% less this year so that means I was able to cull  my expenses more this year which is always a bonus 
  • Focused on list growth 

So all of this to say, if 2023 wasn’t the best year for you in business or even in life, that is totally okay. You are not alone. Not every year is going to knock your socks off. Some years will be better than others but that doesn’t mean that you’ve failed in any way. 

Just take what you learned and work to make next year better which might mean making some changes, but change doesn’t have to be a bad thing. 

I’m ready to take 2024 by storm and be more intentional with my time since I don’t have as much work time as I have in years past. 

I hope you enjoyed this more vulnerable episode from me and if you’re currently in a hard place in business, it helped you realize that you’re not alone.

 If you want to chat and commiserate with me, my DMs are always open. You can connect with me over on Instagram @momsmakemoneycollective and I will see you in the next episode. 

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