Planning to start a business this year? Then this episode is for you. 

I am spilling all the secrets on what I would do if I was starting a business as a mom in 2024.

I started my business back in 2016 before I was even married and long before I had kids. A lot has changed since then both in the business landscape and within my personal life so I wanted to share what I would prioritize if I was starting a business as a mom in 2024 because it certainly looks a lot different than what I did back in 2016 as a brand new business owner.

Focus on long form content //

 I have always been a huge proponent of focusing on longer form content like podcasting, YouTube, blogging because it’s evergreen and you can get a lot more mileage out of each piece of content than you can with social media so this is definitely something that would top my list if I was starting a business in 2024 because organic reach on social media seems to be at an all time low and as moms we don’t have time to be trying 50 different things on social media in hopes that just one of them actually works. 

Obviously I have chosen podcasting as my long form content choice, but YouTube or blogging are both great options as well. 

I repurpose all of my podcast episodes into long form blog posts so I’m killing two birds with one stone. Eventually I plan to get even more mileage out of my content by expanding to YouTube as well, but for right now, I am happy to be utilizing 2 out of 3 long form content channels. 

I also do want to be clear that I do post on social media from time to time, but it’s not my main priority because I know other methods work better for me for getting clients/customers at this time. 


Participate in collaborations to get my name out there //

I’ve been participating in collaborations off and on since 2018 but really started to take them more seriously in 2020 and I’ve experienced so much success with them. I think they are a great way to catapult your growth and get in front of a new audience with minimal effort. 

As I’ve mentioned plenty of times before, as moms our time is much more limited so being able to grow your audience without putting in tons of extra time and effort is a total win. 

Once you get your feet wet with participating in collaborations, then you can also explore hosting them yourself but just keep in mind that hosting is a whole different ball game and requires a lot more hours of your time than participating in collaborations. 


Focus on growing one signature offer // 

As moms, we don’t have time to be marketing 10+ different offers so I think it’s helpful to subscribe to the KISS (Keep it Simple, Stupid) method, at least when you’re first starting out. Once you’ve perfected that one signature offer and are getting clients/customers with ease, then you can add a second offer and so on. 

When I first started my business, I was a general VA without a niche so I was trying to do everything and work with everyone which just wasn’t the best use of my time and resulted in much slower growth than I could have had. 


Prioritize email list growth over social media //

When I first started my business back in 2016, organic social media growth was incredible but things sure have changed and you really can’t rely on social media anymore. When you focus on your email list, you don’t have to worry about frustrating algorithms because as long as you have your emails set up properly, they should land directly in your subscribers’ inboxes. 

I’m not going to pretend like I have an insane sized email list, because that would be a lie but my email community is really engaged and I love sending them weekly emails for both of my businesses. 


Network my little booty off // 

Networking is so crucial when you’re first getting started in business. Connecting with people who can send you referrals is so helpful because I feel like people are more likely to work with someone if someone else is referring them versus just randomly discovering you on social media. 

Even now 7 years into business, I am still actively networking each month. Some seasons of business I go heavier on networking than others, but I usually am attending at least 1-2 networking events per month. 

Links Mentioned:

Moms Make Money Monthly Networking Event


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