As moms running businesses, our time is limited and our plates are full. Between school drop-offs, sick days, client work, and household responsibilities, it’s easy to feel like we’re spinning our wheels. That’s why 90 day planning is such a game-changer—it gives us clarity, focus, and a realistic roadmap to reach our goals without burning out.
In this episode, I’m breaking down the biggest takeaways from my conversation with Jordan on the Moms Make Money Podcast, where we dove into why 90 day planning is the sweet spot for entrepreneurs, especially moms and how you can start implementing it in your own business.
Why 90 Day Planning Beats Yearly Goals
Year-long goals can feel overwhelming and often fall apart when life throws us curveballs. A year is just too long to predict. Kids get sick, routines shift, and your priorities change.
90 day planning, on the other hand, gives you a short enough window to stay focused while still making meaningful progress. It helps you cut through the noise, eliminate distractions, and prioritize what will truly move your business forward.
Jordan explained it best: without a clear big picture, we get caught chasing shiny objects—ideas that sound fun but don’t align with where we want our business to go. A 90 day plan keeps you grounded and helps you say “not right now” to distractions.
Start with the End in Mind
If you’re new to 90 day planning, the first step isn’t diving into tasks—it’s getting crystal clear on your big-picture vision. Ask yourself:
-
What do I want my business to look like in 1, 3, or 5 years?
-
How big of a company am I building?
-
What do I want to spend my time on daily?
-
What’s most important to me as a mom and entrepreneur?
Your answers will likely shift over time (life has a way of changing our timelines), and that’s okay. The key is having direction so your daily and weekly actions align with your long-term goals.
Filtering Out Distractions: What’s Working vs. What’s Not
When building your 90 day plan, a simple but powerful exercise is asking yourself two questions:
-
What’s not working?
-
Where are you wasting time?
-
What’s causing friction or draining energy?
-
Are there tasks on your list that feel like “shoulds” but don’t actually serve your business?
-
-
What is working?
-
Where are your best clients or leads coming from?
-
What strategies feel aligned and produce results?
-
What parts of your business do you actually enjoy?
-
This exercise helps you focus on doubling down where you’re seeing traction and eliminating busywork that doesn’t contribute to growth.
Breaking Your 90 Day Plan Into Monthly Priorities
Three months can still feel like a big block of time, so Jordan recommends breaking your 90 day plan into three monthly focuses. For each month, ask yourself:
What’s the one thing I need to accomplish this month that would make it a success—even if nothing else got done?
This approach keeps you from overloading your plan with too many goals. Launching a new program, building out systems, and starting a podcast all in one quarter? That’s a recipe for overwhelm. Instead, map out what’s realistic for each month and build momentum step by step.
Two-Week Sprints for Accountability
Another tool Jordan uses with her team is working in two-week sprints. Instead of saying “I’ll do this in 90 days,” break down your projects into smaller chunks you can complete in two-week windows. This makes it easier to:
-
Estimate the real time and effort required.
-
Stay flexible when life happens (because it always does).
-
Catch problems early instead of realizing at the end of a quarter that nothing got done.
For moms, this sprint-style planning is especially powerful. If a week gets derailed by a sick kid or family emergency, you can shift your sprint without losing sight of your bigger 90 day goals.
Giving Yourself Grace
One of the most important reminders in our conversation was that your plan should serve you—not the other way around. If life throws you off course, it’s okay to extend your timeline. Sometimes a 90 day plan might stretch into 120 days, and that’s completely fine.
As moms, our seasons of life change constantly. There are times to push forward and work nights and weekends, and there are times to slow down and prioritize family or rest. The beauty of 90 day planning is that it gives you a flexible structure you can adapt as needed.
Final Thoughts
If you’re tired of feeling scattered and overwhelmed, it’s time to give 90 day planning a try. Instead of juggling endless to-do lists or chasing every new idea, you’ll have a clear focus, realistic priorities, and the ability to measure your progress.
Whether your goal is to launch a podcast, streamline your systems, or land new clients, the 90 day framework will help you make consistent progress without burning out.
Remember: your business should support your life, not consume it. And 90 day planning is one of the best tools to make that possible.
Connect with Jordan:
Connect with Us:
Moms Make Money Collective FB Group
Pin for Later
