• Bundles vs. Summits with Dolly Delong

    In today’s episode, I am chatting with Dolly Delong of Systems and Workflow Magic all about summits vs. bundles.

    We discuss: 

    • Benefits of hosting a summit or a bundle
    • Key differences between bundles and summits
    • Dolly’s preference on hosting or participating in these events
    • Dolly’a #1 tip for moms starting their business

     

    Connect with Dolly Delong:

    Website:

    Instagram

    Podcast:

     

    Connect with Us:

    Moms Make Money Collective FB Group

    Instagram

    Website

  • 5 Things I Would Do If I was Starting a Business as a Mom in 2024

    Planning to start a business this year? Then this episode is for you. 

    I am spilling all the secrets on what I would do if I was starting a business as a mom in 2024.

    I started my business back in 2016 before I was even married and long before I had kids. A lot has changed since then both in the business landscape and within my personal life so I wanted to share what I would prioritize if I was starting a business as a mom in 2024 because it certainly looks a lot different than what I did back in 2016 as a brand new business owner.

    Focus on long form content //

     I have always been a huge proponent of focusing on longer form content like podcasting, YouTube, blogging because it’s evergreen and you can get a lot more mileage out of each piece of content than you can with social media so this is definitely something that would top my list if I was starting a business in 2024 because organic reach on social media seems to be at an all time low and as moms we don’t have time to be trying 50 different things on social media in hopes that just one of them actually works. 

    Obviously I have chosen podcasting as my long form content choice, but YouTube or blogging are both great options as well. 

    I repurpose all of my podcast episodes into long form blog posts so I’m killing two birds with one stone. Eventually I plan to get even more mileage out of my content by expanding to YouTube as well, but for right now, I am happy to be utilizing 2 out of 3 long form content channels. 

    I also do want to be clear that I do post on social media from time to time, but it’s not my main priority because I know other methods work better for me for getting clients/customers at this time. 

     

    Participate in collaborations to get my name out there //

    I’ve been participating in collaborations off and on since 2018 but really started to take them more seriously in 2020 and I’ve experienced so much success with them. I think they are a great way to catapult your growth and get in front of a new audience with minimal effort. 

    As I’ve mentioned plenty of times before, as moms our time is much more limited so being able to grow your audience without putting in tons of extra time and effort is a total win. 

    Once you get your feet wet with participating in collaborations, then you can also explore hosting them yourself but just keep in mind that hosting is a whole different ball game and requires a lot more hours of your time than participating in collaborations. 

     

    Focus on growing one signature offer // 

    As moms, we don’t have time to be marketing 10+ different offers so I think it’s helpful to subscribe to the KISS (Keep it Simple, Stupid) method, at least when you’re first starting out. Once you’ve perfected that one signature offer and are getting clients/customers with ease, then you can add a second offer and so on. 

    When I first started my business, I was a general VA without a niche so I was trying to do everything and work with everyone which just wasn’t the best use of my time and resulted in much slower growth than I could have had. 

     

    Prioritize email list growth over social media //

    When I first started my business back in 2016, organic social media growth was incredible but things sure have changed and you really can’t rely on social media anymore. When you focus on your email list, you don’t have to worry about frustrating algorithms because as long as you have your emails set up properly, they should land directly in your subscribers’ inboxes. 

    I’m not going to pretend like I have an insane sized email list, because that would be a lie but my email community is really engaged and I love sending them weekly emails for both of my businesses. 

     

    Network my little booty off // 

    Networking is so crucial when you’re first getting started in business. Connecting with people who can send you referrals is so helpful because I feel like people are more likely to work with someone if someone else is referring them versus just randomly discovering you on social media. 

    Even now 7 years into business, I am still actively networking each month. Some seasons of business I go heavier on networking than others, but I usually am attending at least 1-2 networking events per month. 

    Links Mentioned:

    Moms Make Money Monthly Networking Event

     

    Connect with Us:

    Moms Make Money Collective FB Group

    Instagram

    Website

  • The Importance of Community as a Mom Entrepreneur

    Working from home and communicating mainly with tiny humans all day can be both exhausting and isolating. That’s why I believe moms, especially mom entrepreneurs, need to find a community so that you can fill your cup and be in the company of others who understand exactly what you’re going through. 

    In today’s episode, we’re talking about the importance of community as a mom entrepreneur so let’s dive in. 

    I wanted to quickly touch on my journey to seeking community and then I will get into the more tangible tips and tricks part of the episode where I share why community is so important.

    I started my business back in 2016 when I still had a full time job, was planning a wedding, and in grad school and at that time, since I had a lot of stuff going on in my personal life, I didn’t really feel like I was lacking in community. 

    Fast forward to 2020 when the world completely changed and I was navigating my first pregnancy in the midst of a pandemic. 

    I have always been an introvert who had a relatively small circle of friends. I was actually one of the first of my friend group to have a child and I got pregnant right before the pandemic and had my first child in June of 2020, so needless to say, it was pretty much just me, my husband, and our baby for the first year of his life. 

    Sure, I saw my parents every so often but we weren’t able to really socialize the way we would have if it wasn’t for the pandemic so on top of already being a work from home mom (which is already pretty isolating in itself), I also wasn’t able to tap into the local community either so feelings of isolation really started to creep in that year. 

    In 2020, I started to seek community online more so than ever before because we were all pretty much stuck at home for the majority of the year. 

    Now in 2024, both online and offline communities are super important for me and I have plans to create in person opportunities for mom entrepreneurs in my local area very soon. 

    Now that I’ve briefly shared my story about my journey to finding community as a new mom, let’s talk about why community is so important for mom entrepreneurs.

    The Importance of Community as a Mom Entrepreneur

    • Support and Encouragement: Being a mom entrepreneur can be isolating at times. A supportive community provides encouragement, understanding, and empathy, especially during challenging times. It offers a safe space to share struggles, celebrate victories, and exchange advice.
    • Networking Opportunities: Building connections within a community opens doors to collaboration, partnerships, and potential clients. Networking with other mom entrepreneurs allows for knowledge sharing, skill development, and access to valuable resources.
    • Accountability: A community can help mom entrepreneurs stay accountable to their goals and commitments. By sharing progress and milestones with peers, they can receive feedback, stay focused, and maintain momentum in their businesses.
    • Learning and Growth: Being part of a community provides opportunities for continuous learning and personal growth. Through workshops, webinars, and discussions, mom entrepreneurs can expand their skills, stay updated on industry trends, and gain new perspectives.
    • Emotional Well-being: Juggling the demands of motherhood and entrepreneurship can be overwhelming. A supportive community offers emotional support, validation, and a sense of belonging, reducing stress and promoting overall well-being.
    • Empowerment: Being surrounded by like-minded individuals who understand the unique challenges of balancing motherhood and entrepreneurship can empower mom entrepreneurs to pursue their dreams with confidence. They can draw inspiration from others’ success stories and feel empowered to overcome obstacles along their journey.

    In summary, community provides mom entrepreneurs with the support, networking opportunities, accountability, learning, emotional well-being, and empowerment they need to thrive personally and professionally.

    I would love to know, how important is community to you? 

    Links Mentioned:

    Moms Make Money Monthly Networking Event

     

    Connect with Us:

    Moms Make Money Collective FB Group

    Instagram

    Website

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  • How to Grow Your Business Without Social Media

    Tired of battling social media’s ever-changing algorithms? In this episode, I break down how to grow your business without social media so that you can make more money without being at the mercy of the algorithm.

    Referrals

    For service providers like myself, referrals are our bread and butter. My business used to be strictly referral based but let’s be honest, referrals can dry up so while getting lots of referrals is wonderful, diversifying is important so that you’re not left scrambling if your leads happen to dry up.

     

    Focus on collaborations

    Collaborations have been a huge part of my business since 2018 and that isn’t stopping anytime soon.

     

    SEO

    This is a huge focus of mine in 2024. I’ve always had a surface level understanding of it but this year I am diving even deeper into SEO and how to make it work for me.

     

    Pinterest

    I used to actually teach Pinterest marketing in addition to managing Pinterest accounts for a bunch of bloggers so I have always had a soft spot for the platform.

     

    Email Marketing

    I have always been a huge proponent of focusing on things you own like your podcast, blog, and email list. I have always tried to email my list weekly, but sometimes I have done better than others. I am proud to say that lately I have been able to be super consistent with it and love connecting with my email community each week. 

    I would love to hear your thoughts on today’s episode. Are you over social media? If so, what ways are you currently using to grow your business without social media?

     

    Related Episodes and Blog Posts: 

    Low Lift Visibility Strategies for Mom Entrepreneurs

    3 Strategies to Quickly Grow Your Email List as a Mom Entrepreneur 

     

    Connect with Us:

    Moms Make Money Collective FB Group

    Instagram

    Website

    Pin for Later: 

  • Personal Update: How I’m Adjusting to Being a Mom of 2

    In today’s episode, I wanted to share a more personal update on how I’m adjusting to being a mom of 2 while running a business. I really want to give you the down-low on the good, the hard, and everything in between. 

    In this episode, I discuss: 

    [01:27] How adjusting to 2 kids has really been
    [04:13] The 4 month sleep regression
    [04:55] The highs of adjusting to two kids
    [06:44] The lows of adjusting to two kids

    I want to start out by saying that I am so thankful that I didn’t experience as much postpartum anxiety this go around like I did with my son back in 2020. I think since this baby was my second I felt much more relaxed because it wasn’t my first rodeo. 

    To me, the hardest part wasn’t having a new baby because I’ve been there, done that and this baby has been a much better sleeper and eater than my first (until the dreaded 4 month sleep regression which I will talk about a bit later) but I’m not going to lie, adjusting to 2 kids was definitely a bit challenging at first. 

    My son is 3.5 years old (turning 4 in June) and while he can be independent at times, he is still pretty needy and doesn’t always understand that mommy can’t drop everything to cater to his needs like she used to before his sister was born. 

    I’m not gonna lie, I was terrified when my husband returned back to work 2 weeks after Emery was born. My son is in full time pre school but I was very nervous about picking him up from the school in the afternoons and just generally the chunk of time between picking him up from school and my husband getting home from work because I knew it would be a bit of a challenge handling both kids by myself. 

    In the grand scheme of things, an hour or so with both kids by myself isn’t really that long but man that time is always chaotic between trying to make dinner, getting my dogs fed, etc. so it feels a lot harder than it should. 

    I have help 3 days a week with Emery so I can have focused work time but I typically work around 20 hours a week or less so I definitely need to be really strategic with my time. 

    Emery is currently going through the 4 month sleep regression which means I am waking up at least 2-3 times per night and dealing with less than 30 minute naps, so I’ve been on the struggle bus a bit these past two weeks. Like I mentioned earlier, she was previously a much better sleeper than my son so this regression feels much harder than his did for some reason. 

    Now I just wanted to share some highs and lows with you for the last 4 months. 

    Highs:

    • Seeing my son be so sweet and loving with his baby sister 
    • Finally having a girl that I can dress in super cute clothes 
    • Seeing my husband bond with our daughter and become an even better dad to our son 
    • Feeling more confident in my parenting abilities since I’ve done this before 

    Lows: 

    • My son being so mad at me for a month after having my daughter 
    • Dealing with jealousy still when I need to hold my daughter to feed her and my son wants me to have my full attention on him 
    • Having trouble finding reliable childcare for my daughter so I have focused work time each week  
    • Feeling like my work at home practically doubled but my time did not 
    • The 4 month sleep regression hitting me HARD. Dealing with this at 32 much harder than it was at 29. 

    So there you have it, that’s how I’m adjusting to being a mom of 2 while running a business. Now tell me, did you struggle with adjusting to two kids? Comment down below and let me know.

    Related Episodes and Blog Posts: 

    2023: A Year in Review

    2024 Goals

    How to Set Goals Based on Your Current Season of Life 

    Connect with Us:

    Moms Make Money Collective FB Group

    Instagram

    Website

    Pin for Later: 

  • The Benefits of Having a Team with Caroline Hull

    In today’s episode, I am chatting with Caroline Hull of Wild Home Podcasting. We chat about teams, their benefits and how Caroline leans on her team in hard times.

    [01:43] How Caroline makes money online

    [03:15] Caroline spills all the details on her team and how long they’ve been with her

    [05:11] How getting pregnant with her 3rd baby sparked Caroline’s need for change in her business

    [08:42] How removing herself from the day to day allowed Caroline to have more time to focus on working on her business

    [10:57] How many people are currently on Caroline’s team and what they’re doing for her

    [13:56] Caroline’s best piece of advice when it comes to hiring

    [16:15] The importance of leaning into your strengths as a business owner

    [19:40] How Caroline has structured her team so that she can focus on the money generating activities

    [20:44] The importance of having well documented SOPs when you’re outsourcing to a team

    [25:19] Caroline’s tip for easily creating SOPs

    [28:08] How Caroline balances homeschool and running her business

    [37:57] The importance of self care as a mom entrepreneur

    [40:00] How Caroline has combatted slow seasons in her business

    [43:23] The importance of being vulnerable with your team during tough times

    [46:17] Caroline’s #1 tip for starting your business as a mom

    Connect with Caroline Hull:

    Website

    Instagram

    Podcast 

     

    Connect with Us:

    Moms Make Money Collective FB Group

    Instagram

    Website

     

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  • The Power of Bundles with Kate Doster

    Have you been seeing bundles everywhere and dying to know the scoop on if they’re worth it or not? Tune into today’s episode with Kate Doster where she dishes everything you need to know about bundles.

    [01:34] How Kate makes money online

    [03:40] What is a bundle?

    [04:36] Different types of bundles you can host

    [06:12] The differences between summits and bundles

    [08:18] How Kate got started with bundles

    [11:17] Jenny’s experience with participating in one of Kate’s bundles

    [14:07] How Kate ensures her bundle contributors are able to stand out in the bundle

    [16:00] How to gradually add more to your bundle as a host without burning out

    [17:50] Benefits of hosting a bundle

    [23:07] Mistakes bundle hosts often make

    [33:56] The biggest drawbacks from hosting a bundle + who shouldn’t host bundles

    [37:25] Should I host a bundle or a summit?

    [38:38] What type of bundle should I host?

    [42:21] About the Back to Business Bundle

    [47:00] Kate’s #1 tip for moms looking to start a business

    Links Mentioned:

    Snag the Back to Business Bundle

     

    Connect with Kate: 

    Email Freebie

    Bundle Masterclass

    Website

     

    Connect with Us:

    Moms Make Money Collective FB Group

    Instagram

    Website

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  • 2024 Goals

    I don’t know about you but I am a big fan of goal setting. To help hold myself accountable for achieving my goals, I am sharing my main goals for both of my businesses today on the show. 

    In last week’s episode I talked about why goal setting is important for mom entrepreneurs and how to set goals based on your current season of life.

    Today I’m going to be sharing some of my 2024 business goals with you for both my agency and the Moms Make Money Collective. 

    I’m not going to be sharing the smaller goals that I need to achieve to reach the big goals I have, otherwise we would be here all day so just keep that in mind. 

    Agency Goals: 

     

    • Redo my website and move everything over to a new domain 
    • Fully build out my membership the Profitable Podcast Society with core content 
    • Finish systemizing and productizing my agency offers so that things are more streamlined and need less of me in the onboarding process

    Moms Make Money Collective Goals:

    • Run 2 bundles minimum 
    • Launch the Moms Make Money Shop
    • Host my first summit for this brand

    Of course, I have plenty of other goals like email list growth, monetary goals, etc. but I just wanted to share my big goals with you all. 

    I’d love to know, what’s one thing that you want to achieve this year? Let me know over on Instagram at momsmakemoneycollective. I’ll see you in the next episode.

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  • How to Set Goals Based on Your Current Season of Life

    As moms, we don’t have time for fluffy goal setting tactics. In this episode, I get into the nitty gritty of why goal setting is so important for mom entrepreneurs and how we can set goals based on our current season of life.

    Goal setting is crucial for mom entrepreneurs, just as it is for any business owner, but I find a lot of moms struggle with setting goals because they feel stuck on how to achieve their big goals in the limited pockets of time that they have. 

    First, I want to talk about why I think goal setting is important for mom entrepreneurs. 

    Why goal setting is important for mom entrepreneurs 

    Clarity of Purpose: Setting clear and specific goals helps mom entrepreneurs define their purpose and direction. It provides a roadmap for their business, allowing them to stay focused on what truly matters.

    Time Management: Moms often juggle multiple responsibilities, including family and business. Goal setting helps them prioritize tasks, allocate time efficiently, and strike a balance between work and family life.

    Motivation and Inspiration: Having well-defined goals gives mom entrepreneurs a sense of purpose and motivation. It becomes a source of inspiration during challenging times, helping them persevere through obstacles.

    Measurable Progress: Goals should be measurable, allowing mom entrepreneurs to track their progress. This enables them to celebrate achievements, identify areas for improvement, and make necessary adjustments to stay on course.

    Resource Allocation: Limited time and resources are common challenges for mom entrepreneurs. Setting goals helps them allocate resources effectively, ensuring they invest time, energy, and money where it matters most.

    Professional Growth: Goal setting encourages mom entrepreneurs to continuously learn and grow. Whether it’s acquiring new skills, expanding their network, or exploring new opportunities, goals drive professional development.

    Work-Life Balance: With the demands of both business and family life, achieving a healthy work-life balance is crucial for mom entrepreneurs. Setting goals allows them to establish boundaries and prioritize tasks, preventing burnout.

    Financial Stability: Financial goals are often a priority for entrepreneurs. Whether it’s achieving a certain level of revenue, saving for future investments, or managing expenses, setting financial goals contributes to the long-term stability of the business.

    Adaptability: The business landscape is dynamic, and mom entrepreneurs need to be adaptable. Setting flexible goals allows them to adjust their strategies based on changing circumstances while keeping the overall vision intact.

    Role Modeling: By setting and achieving their goals, mom entrepreneurs become positive role models for their children. They demonstrate the importance of ambition, hard work, and perseverance, instilling valuable life lessons.

    How to set goals based on your current season of life

    For example, I am a mom of a 3.5 year old and an almost 3 month old so my time is a little more limited than someone who has older children who are more independent. 

    That means that most of my tasks need to be money generating activities because I don’t have time to do things that don’t convert…even if it’s something that I enjoy doing. 

    So instead of overwhelming myself and setting a bunch of goals that I likely won’t be able to accomplish, I like to focus on achieving one big goal per quarter. 

    In episode 10 of the podcast, I talked with Jordan Schanda King about the 90 day planning process and I am a huge fan of that system and have been ever since starting my business back in 2016 so I highly recommend it. 

    Go check it out if you’re struggling to create goals that feel manageable in your current season of life. Trust me, 90 day planning is a game changer.

    Connect with Us:

    Moms Make Money Collective FB Group

    Instagram

    Website

    Related Episodes:

    Episode 10: 90 Day Planning for Success with Jordan Schanda King 

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  • Maximize Your Profits with Email Marketing with Emilee Mason

    Does the word email marketing make you break out in hives? If so, you are not alone. In today’s episode, I sit down with Emilee Mason to talk all about email marketing and how to use it strategically in your business.

    [0o:44] How Emily makes money online

    [03:18] The importance of having multiple streams of income

    [06:26] The benefits of utilizing email marketing as a business owner

    [10:59] How email marketing helps you diversify your marketing efforts

    [12:13] Best practices for starting your email list

    [16:57] Do I need a double opt in on my email list?

    [18:09] The benefit of creating a welcome sequence for new subscribers

    [18:34] What types of emails to include in your welcome sequence

    [20:46] How often we should email our list

    [23:07] How to continue growing your email list and avoid the growth plateau

    [24:47] The most overlooked platform for promoting your freebies

    [27:23] How to monetize our email list

    [31:18] Emilee’s #1 tip for moms looking to start their own business

    About Emilee Mason:

    Emilee is an email marketer with a passion for helping online business owners to streamline their email marketing efforts so they can get back to doing what they love most. With a background in corporate project administration and her own blogging experience, she’s developed a knack for creating efficient systems and workflows that take the guesswork out of email marketing. As a mom of two young boys she also knows a thing or two about optimizing the small pockets of time throughout the day to get things done and grow a business.

    Connect with Emilee:

    Freebie

    Website

    Facebook Group 

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