Have you ever scrolled through Instagram or browsed a website looking for a service provider, only to find zero client testimonials? No social proof, no success stories—just a blank slate? Chances are, you moved on to the next option.

Now, think about your own business. When potential clients land on your website or social media, do they see glowing testimonials that make them say, “I need to work with her ASAP!”? Or are you missing out on sales because you’re not actively collecting and showcasing your client wins?

If asking for testimonials feels awkward to you, you’re not alone! Many business owners struggle with this. But the truth is, testimonials are marketing gold—they build trust, act as social proof, and make selling so much easier.

In this episode of Moms Make Money, I’m sharing the exact strategies you need to confidently ask for testimonials, get amazing client feedback, and use it effectively to grow your business.

Why Client Testimonials Matter for Your Business

Testimonials do more than just look good on your website—they actually help convert potential clients into paying customers. Here’s why they’re so powerful:

  • They build trust & credibility – People want proof that you can deliver results. Seeing happy clients raving about your work reassures potential customers that they’re making the right decision.
  • They provide social proof – People are more likely to buy from someone who has helped others achieve similar results.
  • They make marketing easier – Instead of constantly convincing people to work with you, let your past clients do the talking!
  • They increase conversions – Studies show that testimonials can significantly boost sales, especially for service-based businesses.

If you’re not consistently collecting and using testimonials, now is the time to start!

The Best Times to Ask for Client Testimonials

One of the biggest mistakes entrepreneurs make is waiting too long to ask for testimonials—or not asking at all. Here’s when you should reach out:

1️⃣ Right after a big win – If your client has achieved a major milestone thanks to your service, that’s the perfect time to ask!
2️⃣ At the end of your service or contract – If you work with clients on a set timeline, request a testimonial as you wrap up your time together.
3️⃣ After they give unsolicited praise – If a client messages you saying how much they loved working with you, ask if they’d be willing to turn it into a testimonial!
4️⃣ As part of your offboarding process – Automate the request by adding a testimonial ask to your offboarding forms.

💡 Pro Tip: The key is to ask while your client is still excited about their results! If you wait too long, they may forget the details of their transformation.

How to Ask for Testimonials Without Feeling Awkward

Asking for testimonials might feel uncomfortable, but happy clients are more than willing to share their experience—you just need to make it easy for them!

Here’s how to do it:

✔ Keep it simple and direct – Send a short and sweet message like:
👉 “Hey [client name], I absolutely loved working with you and would love to feature your experience on my website/social media! Would you be open to sharing a quick testimonial about your experience?”

✔ Give them a few guiding questions – Some clients won’t know what to say, so make it easy by providing prompts like:

  • What was your biggest struggle before working with me?
  • How did my service help you?
  • What specific results have you achieved?
  • What would you tell someone considering working with me?

✔ Offer different formats – Not everyone likes writing, so give options like:

  • A written testimonial
  • A quick voice memo
  • A short video testimonial (video is gold for marketing!)

✔ Make it a natural part of your workflow – Include a testimonial request in your onboarding and offboarding process so it happens automatically.

✔ Sweeten the deal (optional) – While you don’t need to bribe people for testimonials, offering a small incentive (like a free resource, a discount on future services, or a feature on your Instagram) can encourage responses.

How to Use Client Testimonials Effectively in Your Business

Once you have amazing testimonials, don’t let them collect dust in a Google Doc! Use them strategically to attract even more clients.

📌 Feature them on your website – Add testimonials to your homepage, sales pages, and service pages to boost credibility.
📌 Share them on social media – Turn them into graphics, share video testimonials, or post client wins in your stories.
📌 Include them in email marketing – Use testimonials in launch emails, welcome sequences, and follow-ups to build trust.
📌 Turn them into case studies – If a client has an amazing success story, showcase it as a detailed case study.
📌 Use them in sales conversations – If a potential client is on the fence, share relevant testimonials to show what’s possible.

The more places you use testimonials, the more powerful they become in attracting new clients!

Your Action Step: Ask for a Testimonial Today!

Your challenge: Reach out to one past client today and ask for a testimonial! You’ve got nothing to lose—and everything to gain.

The more you showcase your client success stories, the easier it will be for new clients to say YES to working with you.

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