As a mom entrepreneur, it’s easy to find yourself pouring all your time and energy into serving your clients while neglecting your own business. After all, clients are the ones paying the bills, right? But what happens when your business takes a backseat? Growth slows down, burnout creeps in, and your goals feel further out of reach.
In this episode, we’ll dive into why treating yourself as a client is crucial for your business success and share actionable steps to prioritize your own growth. By the end, you’ll have a clear plan to balance client work and self-investment so that both thrive.
In This Episode:
[00:00:47] Why treating yourself as a client is essential
[00:01:21] The Problem: Putting clients’ needs above your own and its impact
[00:01:52] The Solution: Treating yourself like your best client
[00:02:16] Strategy 1: Schedule dedicated CEO time
[00:02:49] Strategy 2: Set goals and deadlines for your business projects
[00:03:06] Strategy 3: Hold yourself accountable with masterminds, coaches, or biz besties
[00:03:15] Strategy 4: Delegate and automate tasks to free up time
[00:03:47] Practical Tip 1: Set a weekly business meeting to plan and track progress
[00:04:25] Practical Tip 2: Prioritize one project at a time to avoid overwhelm
[00:05:00] Practical Tip 3: Celebrate your wins to stay motivated
[00:05:40] Weekly Challenge: Block out two hours for CEO time and focus on growth
[00:05:53] Final Reminder: Your business deserves attention, just like your clients’ businesses
Why Treat Yourself Like a Client?
As business owners, we often give our clients top-notch service. We meet deadlines, show up consistently, and deliver quality work. But when it comes to our own businesses, those same standards often fall by the wayside. The result? We work in our businesses, not on them, leaving no room for long-term growth or sustainability.
Treating yourself like a client means giving your business the same care and attention that you provide for others. This shift isn’t just good for your business; it’s a powerful way to model success and self-prioritization for your family. By showing your kids what it looks like to chase dreams and prioritize yourself, you’re setting an incredible example.
4 Steps to Treat Yourself Like a Client
To make this mindset shift, here are four essential strategies:
1. Schedule CEO Time
Block out dedicated time every week to focus solely on your business. Treat this time as non-negotiable. Just like you wouldn’t cancel a meeting with a client, don’t cancel on yourself. Use this time to work on tasks that will grow and scale your business, whether it’s content creation, strategy development, or system-building.
2. Set Goals and Deadlines
Just as you create deadlines for client projects, set clear timelines for your business priorities. Whether it’s launching a new offer, revamping your website, or recording podcast episodes, assign due dates and hold yourself accountable.
3. Hold Yourself Accountable
Accountability is key to staying on track. Join a mastermind group, hire a coach, or team up with a business buddy to check in on your progress. External accountability can provide the push you need to follow through on your commitments.
4. Delegate and Automate
If you’re drowning in tasks, it’s time to delegate or automate. Identify tasks that don’t require your direct attention and hand them off to a team member or automation tool. This frees you up to focus on the high-level work only you can do.
3 Practical Ways to Get Started
If you’re ready to start treating yourself like a client, here are three actionable steps you can take this week:
1. Set a Weekly Business Meeting
Think of this as a meeting with your CEO (hint: that’s you!). Use this time to review goals, track progress, and plan for the week ahead. Whether it’s Monday morning or Friday afternoon, block out a time slot that works for you and stick to it.
2. Prioritize One Project at a Time
It’s tempting to tackle everything at once, but this approach often leads to overwhelm and burnout. Instead, focus on one priority project at a time. Whether it’s creating your next podcast episode, launching a course, or building new systems, give it your full attention before moving on to the next task.
3. Celebrate Your Wins
When you hit a milestone or achieve a goal, take time to celebrate. Just as you cheer on your clients, give yourself the same energy and recognition. Celebrating your wins helps keep motivation high and reinforces the importance of your own work.
Weekly Challenge: Block Out CEO Time
This week, challenge yourself to block out at least two hours of CEO time on your calendar. Use this time to work on something that will move your business forward, whether it’s planning your next launch, refining your processes, or brainstorming new ideas. Treat this time as sacred and watch how it transforms your focus and results.
Final Thoughts
Remember, your business deserves just as much love and attention as your clients’ businesses do. By treating yourself like a client, you’re not only investing in your business but also modeling what’s possible for your family. Show your kids what it looks like to chase dreams, prioritize your goals, and build something meaningful.
So, what’s your next step? Share your progress with me on Instagram at @jenny.sunesson. I’d love to cheer you on! And if you found this post helpful, share it with a fellow mom entrepreneur who could use this reminder.
Here’s to a thriving business and family life—you’ve got this!
