If you’re a mompreneur striving to master your online visibility, you’re not alone. In the latest episode of the Moms Make Money podcast, Jenny sits down with Laura Sinclair, to discuss online visibility, faceless marketing, and why embracing your story is crucial for success in the digital world.
The Importance of Being Seen Online
Laura shares that visibility in business comes down to two components: tactical efforts and mindset. The tactical aspect is about getting your business in front of new audiences—no matter how great your offer is, it won’t matter if no one knows it exists. The mindset aspect involves stepping out of your comfort zone to share your story. As a founder, being seen isn’t just about your business; it’s also about letting people connect with your personal journey.
Laura emphasized the need to balance transparency with professionalism. She shared, “You don’t need to share everything. Just share what’s relevant to your audience and business.”
The Faceless Marketing Trend
In recent years, there’s been a surge in faceless marketing, where brands attempt to sell without putting a human face to the business. While some entrepreneurs may prefer this anonymous approach, Laura believes it’s a short-term strategy. She advises that people fundamentally want to buy from people, emphasizing the importance of creating lasting relationships with customers.
“The businesses that last are the ones where there is a sense of true relationship and an authentic bond,” Laura explains.
Building Your Audience: The Three Strategies
If you’re eager to increase your online visibility, Laura shares three ways to build an audience: build it, borrow it, or buy it.
- Building involves showing up on social media, creating content, or starting a podcast.
- Borrowing means leveraging someone else’s audience by being a guest on their podcast or collaborating on projects.
- Buying is about using paid advertising, but Laura cautions against this until you’ve mastered the first two strategies.
Borrowing an audience is a highly effective and often underused strategy. As Laura mentions, “Find people in your industry who are serving the same audience in a different way and collaborate with them.”
Being Authentic Without Overexposing
Many entrepreneurs hesitate to be the face of their business, fearing overexposure or vulnerability. Laura reassures that authenticity doesn’t mean oversharing. You can choose what parts of your life to reveal. For example, Laura doesn’t feature her husband or children online, a boundary she’s set based on personal preference.
“You’re always in control of what you share. Just because you’re visible doesn’t mean you need to expose everything,” Laura says.
Final Advice for Moms Starting a Business
Laura’s advice for moms looking to start their business in 2024 is simple: “Do what feels easy and delegate.” Starting with what you know well will make the journey more manageable. Additionally, delegating tasks—whether at home or in your business—frees up your time to focus on what matters most.
In the rapidly evolving online landscape, the key takeaway is that success doesn’t require reinventing the wheel. With clear strategies, a bit of collaboration, and a healthy dose of authenticity, you can unlock visibility and thrive in the digital space.
For more insights from Laura Sinclair, check out her community at This Mother Means Business and follow her on Instagram @itslaurasinclair.
Links Mentioned:
Moms Make Money Monthly Networking Event
Connect with Us:
Moms Make Money Collective FB Group
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