As mom entrepreneurs, we juggle client work, family life, and the never-ending to-do list of running a business. It’s no wonder many of us put off email marketing. But here’s the truth: email growth can be one of the most powerful ways to build stability and generate consistent sales in your business.
In a recent conversation with email marketer Emilee Mason, we dug deep into the importance of building and nurturing your email list, why it outperforms social media every time, and how to actually get started without feeling overwhelmed.
Why Email Growth Matters More Than Social Media
Social media is fun and flashy, but let’s be honest—you don’t own your Instagram or TikTok account. One wrong move, a hacked profile, or a sudden algorithm change, and everything you’ve built could vanish overnight. Emily experienced this firsthand and shared that many businesses underestimate just how fragile social media really is.
Your email list, on the other hand, is something you own. No algorithm decides whether your audience sees your content, and no platform can shut it down. When it comes to building long-term stability and sales, email growth is the smartest move you can make.
Plus, the numbers don’t lie. Studies show email marketing delivers a jaw-dropping ROI of 3,800–4,200%. That means for every dollar you spend on email, you can expect $38–$42 in return.
Getting Started: Laying the Foundation for Email Growth
One of the biggest hurdles to email growth is simply getting started. Emily broke down the steps in a way that makes it feel completely doable—even if you only have a nap-time work block to set things up.
-
Choose an Email Service Provider
Platforms like Flowdesk, ConvertKit, and MailerLite make it simple to create and send emails. Emily recommends Flowdesk if tech overwhelms you, thanks to its user-friendly interface. -
Create a Lead Magnet
Offer something valuable—a PDF guide, checklist, or audio series—in exchange for someone’s email address. Make sure it’s actionable so they walk away with a quick win. -
Design a Landing Page
Use your email platform’s built-in templates to create a simple, clear page where people can sign up for your lead magnet. -
Set Up Your Automation
Deliver your freebie through email rather than just a direct download. That first “welcome email” is the warmest moment your subscriber will ever have—use it to introduce yourself and your business.
How to Keep Momentum: Consistency and Connection
Once your list starts to grow, the next challenge is staying consistent. Emily recommends emailing at least once a week if possible, but the key is picking a frequency you can actually stick with.
Think quality over quantity. Each email should offer value—whether it’s a story, a helpful tip, or a behind-the-scenes peek. When subscribers see your name in their inbox, they should feel excited to open it because they know it will be worth their time.
Practical Strategies for Email Growth
It’s easy to get stuck at 50–100 subscribers and wonder what’s next. Here are a few proven strategies Emily shared for breaking past that plateau:
-
Promote Everywhere: Add opt-in forms to your website, blog posts, and even podcast show notes.
-
Leverage Pinterest: Create pins that link directly to your landing pages. Pinterest is still a powerhouse for driving traffic.
-
Collaborate: Join bundles, summits, and cross-promotions with aligned business owners to quickly get in front of new audiences.
-
SEO Optimization: Use search-friendly blog content to attract new readers and funnel them into your email list.
The key? Treat list-building as an ongoing process, not a one-time task.
Turning Email Growth Into Sales
Once your list is growing steadily, how do you actually make money from it? Emily emphasizes a mix of indirect monetization (nurturing relationships and selling your own offers) and direct monetization (affiliate links or sponsored mentions).
The formula is simple: value, value, value—then pitch.
By regularly offering helpful content, your subscribers begin to trust you. That way, when you share a paid offer, they’re already primed to say yes.
And don’t underestimate the small things: a simple P.S. in your weekly email linking to your latest product or service can convert surprisingly well.
Final Thoughts on Email Growth
If there’s one takeaway from this conversation, it’s this: don’t wait to start your email list. Every successful entrepreneur who ignored it at first has said the same thing—“I wish I started sooner.”
Email growth doesn’t need to be overwhelming. Start with the basics, commit to showing up consistently, and watch your list (and your business) grow over time.
So, mom entrepreneur to mom entrepreneur—are you ready to stop relying solely on social media and start prioritizing email growth? Your future self will thank you.
About Emilee Mason:
Emilee is an email marketer with a passion for helping online business owners to streamline their email marketing efforts so they can get back to doing what they love most. With a background in corporate project administration and her own blogging experience, she’s developed a knack for creating efficient systems and workflows that take the guesswork out of email marketing. As a mom of two young boys she also knows a thing or two about optimizing the small pockets of time throughout the day to get things done and grow a business.
Connect with Us:
Moms Make Money Collective FB Group
Related Episodes and Blog Posts:
How I Run a Thriving Business with a 20 Hour Workweek
Running a Business While Raising Babies: The Untold Truth
The Invisible Load of the Mom CEO
Pin for Later
