Let’s rewind to mid-2023.
I was pregnant with my second child. I was running a business I had built from the ground up. From the outside, it probably looked like I had it all together. I was still showing up online, podcasting consistently, and giving every ounce of energy I had to keep the wheels turning.
But behind the scenes? I was drowning.
Just one year prior, in 2022, my business was thriving. It was easily the best year I’d had—my offers were converting, clients were flowing in steadily, and my income was consistent. It felt like I had finally hit my stride. Like all the years of trial and error had finally paid off.
Then 2023 hit… and everything shifted.
When Momentum Stops
I fully expected to carry the momentum of 2022 into the next year. But that didn’t happen.
Long-term clients wrapped up or paused. New leads dried up. I found myself constantly tweaking my offers to try and keep up, hoping something would click. At the same time, I was navigating a really tough first trimester—emotionally and physically drained, exhausted, and frustrated by how slow everything felt.
And the worst part? I felt like I couldn’t talk about it.
As a coach and a mentor, I felt this unspoken pressure to appear like I had it all figured out. Like I was still thriving. So I kept pushing, pretending everything was fine while inside I was crumbling.
There was one month in particular that brought me to my knees.
Another client ended their contract. My income hit its lowest point in years. I looked at my husband and said the words I never thought I’d say:
“Maybe I should just quit my business.”
And I meant it.
Why I Didn’t Quit My Business
Spoiler alert: I didn’t walk away.
Instead, I paused.
I reevaluated everything I was doing. I gave myself permission to step back—not just from work, but from the pressure to keep pushing at a pace that wasn’t sustainable anymore.
And from that pause, I started making changes.
Here’s what helped me find my way back:
1. I Confided in My People
Up until that point, I hadn’t told anyone what I was going through—aside from my husband. But when I finally opened up to a few trusted business friends, their encouragement reminded me I wasn’t alone. That these seasons happen to all of us, and it doesn’t mean we’re failures. It means we’re human.
2. I Let Go of What Was No Longer Aligned
Some of the offers I was clinging to had once worked well… but no longer felt aligned. I gave myself permission to release them, even if they had once been profitable. Letting go created space—mentally and energetically—for new clarity.
3. I Simplified Everything
From my systems to my schedule to my expectations, I stripped everything back to what was essential. Simplicity became my saving grace. I stopped chasing trends and started focusing on what worked for me.
4. I Reconnected to My Why
At the core of it all, I remembered why I started my business in the first place. It wasn’t about hitting 6-figure months or creating viral content. It was about freedom, flexibility, and fulfillment. I didn’t quit my business because that mission still mattered to me. I started this business to be present with my family—and that vision is still valid, even in a hard season.
If You’re in a Hard Season Too…
Here’s what I want you to know: you’re not behind. You’re not failing. And one bad season doesn’t mean your business is broken.
Some years are for scaling. Some are for surviving.
2023 was a survival year for me. And that’s okay. I’m still here. And if you’re still here too? That’s something worth celebrating.
You’re allowed to pause. You’re allowed to shift gears. You’re allowed to take care of you. And when you’re ready, you can rebuild—on your terms.
Because the business you’re building? It’s yours. And you get to write the rules.
So if you’ve ever felt the urge to quit your business, I hope this story reminds you that you’re not alone. You can have setbacks and still come back stronger.
If this resonated with you, I’d love to hear from you. DM me on Instagram @momsmakemoneycollective, share this post with a fellow mompreneur, or reach out and let me know how I can cheer you on.
You don’t have to hustle your way through healing. You just have to keep going—even if that means going slow.
You’ve got this, mama.
Related Episodes and Blog Posts:
How to Avoid the Summer Slump and Keep Clients + Cash Flow Steady
How to Handle Slow Months in Your Business
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