As moms in business, our time is limited. Between school drop-offs, snack duty, client calls, and trying to squeeze in a little “me-time,” the last thing we want is to waste energy on strategies that don’t move the needle. That’s why online bundles have become one of the most powerful tools for busy mom entrepreneurs who want to grow their businesses without burning out.
In a recent episode of the Moms Make Money Podcast, I sat down with Kate Doster—host of the Do the Brave Thing podcast and a master of online bundles—to talk about how bundles can skyrocket your visibility, grow your email list, and even generate income (yes, even the free ones).
What Are Online Bundles?
If you’ve never participated in or hosted one, online bundles are collaborative events where multiple business owners come together to contribute digital products (courses, templates, guides, workshops, etc.) into one central offer.
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Free Bundles – Participants get access to high-value resources at no cost, while contributors grow their email lists.
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Paid Bundles – Customers pay a low price for an incredible amount of value, and contributors earn affiliate commissions while also building their lists.
Think of online bundles as a win-win-win:
✨ Customers score huge value.
✨ Contributors grow their audience and credibility.
✨ Hosts build authority and often revenue, all while creating powerful business connections.
Why Online Bundles Work So Well for Moms
Kate and I agreed that online bundles are one of the most mom-friendly visibility strategies out there. Unlike a full-blown virtual summit, which requires multiple video interviews and a heavy time investment, bundles are much simpler to execute. You only need:
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A landing page (sign-up or sales page)
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A claim page for contributed products
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A handful of emails to share with contributors and participants
That’s it. Four pages versus the dozens you’d create for a summit. Online bundles allow you to work in the nooks and crannies of your day—perfect for moms juggling family life and business.
The Benefits of Hosting or Joining Online Bundles
Here are just a few of the benefits Kate highlighted in our conversation:
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Rapid Email Growth – Bundles can add hundreds (sometimes thousands) of new subscribers to your list in a matter of days. One of my own bundle experiences brought me 800+ new subscribers—many of whom are still engaged years later.
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Income Potential (Even from Free Bundles) – With VIP spots, small upsells, and affiliate opportunities, you can monetize free bundles while still growing your audience.
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Networking + Collaboration – Bundles create opportunities to connect with other entrepreneurs in your niche. Some of Kate’s strongest business relationships started with bundle collaborations.
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Long-Term Visibility – The exposure from online bundles often goes beyond the event. New subscribers can become long-term fans, collaborators, and paying clients.
Common Mistakes to Avoid with Online Bundles
While online bundles are powerful, Kate shared some pitfalls to watch out for:
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Not choosing your own item carefully – Your contribution should showcase your expertise and connect directly to what you want to be known for.
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Too much overlap in topics – Make sure contributors are offering a variety of resources so no one gets lost in the shuffle.
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Weak graphics or descriptions – Your product mockup and description matter. A blurry Canva graphic won’t stand out in a bundle filled with dozens of polished offers.
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No follow-up plan – Once new subscribers opt in, you need a clear welcome sequence and next steps to nurture them.
Should You Host or Contribute to an Online Bundle?
Not everyone needs to host their own bundle—but nearly everyone can benefit from contributing to one. Hosting requires organization, follow-up, and a willingness to “herd cats” (contributors). If that feels overwhelming, start by joining bundles to test the waters.
For those who do want to host, here’s a quick guide:
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Newer business owners → Start with a free bundle. You’ll build your list, credibility, and momentum.
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Established entrepreneurs → Consider a paid bundle for both list growth and revenue.
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Advanced hosts → Experiment with hybrid bundles that offer both free and premium tiers.
Why Online Bundles Aren’t Going Away
Although they’ve exploded in popularity over the past few years, online bundles aren’t a passing trend. No two bundles are exactly the same—different hosts, contributors, and themes ensure fresh results each time. And as Kate reminded us, bundles aren’t limited to the B2B world. There’s incredible untapped potential for bundles in consumer niches like parenting, health, pets, and lifestyle.
Final Thoughts
Online bundles are more than just a trendy marketing tactic—they’re a sustainable, relationship-driven way to grow your audience and income. Whether you’re a brand-new entrepreneur looking to get traction or a seasoned business owner ready to expand your reach, bundles offer a smart, collaborative path forward.
As moms, we don’t always have the luxury of endless time, but online bundles let us maximize our impact in the small pockets we do have. And that’s what building a business in the margins of motherhood is all about.
Links Mentioned:
Snag the Back to Business Bundle
Connect with Kate:
Connect with Us:
Moms Make Money Collective FB Group
Related Episodes:
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