As we step into a brand-new year, it’s the perfect time to reflect on what worked, what didn’t, and how to intentionally shape the months ahead. For me, 2024 was filled with valuable lessons, wins, challenges, and moments of clarity. As a busy mom and entrepreneur, it’s easy to get caught up in activities and strategies that don’t truly serve us. That’s why I’m making intentional changes in 2025 to simplify my business, focus on alignment, and prioritize what really matters.
In this episode, I’m sharing what I’m ditching and doubling down on this year. My hope is to inspire you to do the same and create a business and life you love. Let’s dive in!
Reflections on 2024: Simplicity and Alignment
2024 taught me that simplicity and alignment are everything. When I leaned into strategies and platforms that felt natural to me, my business flowed effortlessly. But when I tried to keep up with trends or compared myself to others, it only led to exhaustion. Can you relate?
This past year gave me clarity on what’s truly effective in growing a business versus what just adds to the noise. With these lessons in mind, I’ve decided to make intentional shifts for 2025. Here’s what I’m doubling down on and letting go of this year.
What I’m Doubling Down On
These are the strategies, platforms, and tools that have brought me joy, results, and alignment. In 2025, I’m all in on these:
1. Threads
Threads, Meta’s version of Twitter, has quickly become one of my favorite platforms. It’s conversational, authentic, and much less high-pressure than other social media spaces. I love the connections I’ve made there and the ability to engage without feeling like my content has to be perfect. This year, Threads will be my go-to platform for community building and connecting with my ideal audience.
2. Email Marketing
If you’ve been following me for a while, you know I’m a huge advocate of email marketing. It’s personal, direct, and consistently delivers the best results for engagement and conversions. In 2025, I’ll be focusing even more on growing my list and providing incredible value to my subscribers. Expect weekly updates, tips, and resources that you won’t find anywhere else. (Want to join my list? Check the link in the show notes!)
3. Collaboration and Referral Partnerships
Some of my biggest wins in 2024 came from working with other amazing women in business. Whether through collaborations, referral partnerships, or networking, these relationships have been invaluable. In 2025, I’m doubling down on creating opportunities to lift each other up because entrepreneurship (and motherhood) can feel lonely. Together, we can reach new heights.
4. Podcasting
This podcast has always been a cornerstone of my business, and I’m doubling down on it this year. Podcasting allows me to connect with you, share strategies, and inspire action. In 2025, I’ll be producing more impactful episodes, bringing on incredible guests, and continuing to grow the Moms Make Money community. Stay tuned for exciting things ahead!
What I’m Letting Go Of
Equally important to doubling down is knowing what to let go of. These are the things that have drained my energy or no longer align with my goals:
1. Other Social Media Platforms
For years, I felt like I needed to be everywhere: Instagram, Facebook, you name it. But trying to keep up with all these platforms was overwhelming and ineffective. In 2025, I’m letting go of platforms that don’t bring me joy or results. My focus will remain on Threads and my email list, where I can make a real impact. While I’ll maintain a presence with a nine-grid on Instagram, I’m releasing the pressure to post regularly.
2. Imposter Syndrome and Comparison
This one’s personal. Like many of you, I’ve struggled with imposter syndrome and the temptation to compare myself to others. But in 2025, I’m committing to shutting these thoughts down. My journey is my own, and I’m choosing to celebrate my wins—big and small—without comparing them to someone else’s highlight reel.
3. Neglecting Self-Care
As moms, we often put our own needs on the back burner. This year, I’m making self-care a priority. From setting boundaries to rediscovering hobbies like reading (my goal is to read 75 books this year!) and exploring new activities, I’m committed to taking better care of myself. After all, we only have one body, and it deserves to be nurtured.
Why These Changes Matter
These shifts are about more than just strategy—they’re about creating a business and life that feel good. By doubling down on what works and letting go of what doesn’t, I’m making space for growth, connection, and fulfillment. And that’s what I want for you too.
Your Turn: Reflect on Your Own Goals
As you think about your goals for 2025, ask yourself:
- What’s working for you, and what’s not?
- What can you let go of to make room for what truly matters?
- Where do you feel most aligned and impactful in your business and life?
I’d love to hear what you’re ditching and doubling down on this year. Let’s connect and support each other in creating intentional, fulfilling lives and businesses.
Let’s Connect!
If this post resonated with you, I’d love for you to share your thoughts. Connect with me on Instagram @jenny.suneson or join the free Moms Make Money Collective Facebook group. Let’s make 2025 the year we thrive together!
And if you’re loving this content, don’t forget to subscribe to the podcast, leave a review, and share it with a friend. Your support means the world. Cheers to a simpler, more intentional, and fulfilling 2025!
