Does the word email marketing make you break out in hives? If so, you are not alone. In today’s episode, I sit down with Emilee Mason to talk all about email marketing and how to use it strategically in your business.

[0o:44] How Emily makes money online

[03:18] The importance of having multiple streams of income

[06:26] The benefits of utilizing email marketing as a business owner

[10:59] How email marketing helps you diversify your marketing efforts

[12:13] Best practices for starting your email list

[16:57] Do I need a double opt in on my email list?

[18:09] The benefit of creating a welcome sequence for new subscribers

[18:34] What types of emails to include in your welcome sequence

[20:46] How often we should email our list

[23:07] How to continue growing your email list and avoid the growth plateau

[24:47] The most overlooked platform for promoting your freebies

[27:23] How to monetize our email list

[31:18] Emilee’s #1 tip for moms looking to start their own business

About Emilee Mason:

Emilee is an email marketer with a passion for helping online business owners to streamline their email marketing efforts so they can get back to doing what they love most. With a background in corporate project administration and her own blogging experience, she’s developed a knack for creating efficient systems and workflows that take the guesswork out of email marketing. As a mom of two young boys she also knows a thing or two about optimizing the small pockets of time throughout the day to get things done and grow a business.

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