Master resell rights: The next big thing or just another form of MLM? On this episode of the Moms Make Money Podcast, I give my personal, no-BS take on master resell rights as the newest trend. Join me as I dive into what master resell rights are, why the internet is obsessed with them, and why I don’t think it’s the best move for entrepreneurs – especially moms.

 

Here’s the tea:

[01:54] The overnight obsession with master resell rights

[02:41] What master resale rights even are

[03:30] How the MRR craze got started

[04:15] Why master resell rights is trending

[06:09] The difference between master resell rights (MRR) and private label rights (PLR)

[07:28] Why I don’t think MRR makes sense (…like, at all)

[08:43] Where to find more info on MRR

[09:42] My final thoughts + how to keep the conversation going

The overnight obsession with master resell rights

I’ve been seeing reels and TikTok videos about master resell rights all over social media recently, and it wasn’t a slow building convo. It’s almost as if this obsession with MRR (master resell rights, not monthly recurring revenue – we love that) happened overnight. 

No matter what platform I see it on, everyone seems to be pushing the same type of messaging to sell these opportunities. It also seems like people are going deep on the mom angle, telling moms that MRR is the easiest way to work from home. I believe this is a bold claim that isn’t necessarily true.

What master resell rights even are

What are master resell rights? Even though it gives me major MLM vibes, it’s not technically classified as an MLM. However, there is definitely some gray area and most of the people selling it are certainly making false income claims to try and rope people into purchasing access to their product. Having master resell rights enables you to sell the product, as well as the rights to resell that product, to others. So, you are taking someone’s product that they’ve created, and selling it to others. In turn, they also can turn around and sell it to others. This is part of what gives it such strong MLM vibes for me, since that chain just keeps going and going and going without end.

How the MRR craze got started

While doing my own research on master resell rights, I discovered the original founders of this method, Zach and Hannah Pippins. They initially created a course called The Roadmap to Riches, which they sell for somewhere around $497. They sell this course to their audience and then not only allow their audience to sell it to others, but allow them to resell it at 100% profit. That’s right – Hannah and Zach are only making profit from the people that actually purchase it directly from them.

Why master resell rights is trending

Why is the topic of master resell rights so big right now? In general, I think people are always looking for easy ways to make money online, as a side hustle or whatever that may be. As far as the timing goes in the United States, people as a whole are pretty vulnerable right now. The economy has not been great this year: groceries and other necessities have been super expensive. 

To counter this, I think people are seeking any way to make money to help provide for their families, whether in addition to their 9-5 or if they’re going all in on this one thing. Honestly, it kind of makes me sad because these are the people I see being taken advantage of, and a lot of them are moms. 

I think I feel this way about master resell rights because I created this brand because I genuinely want to help moms start businesses that are going to be sustainable long term. The trouble with trends like master resell rights is that they aren’t sustainable. Within three months (or less) of using the product, you’re not going to be making the same level of income that you were when you first started, and you’re going to feel defeated. You’re going to end up back at square one because this trend is going to fade into oblivion as the market becomes oversaturated. 

This is another reason MRR gives me MLM vibes, because eventually you run out of people to sell to because people aren’t going to keep coming back to you to repurchase. They’re going to branch off and resell it to make profit for themselves.

The difference between master resell rights (MRR) and private label rights (PLR)

Now that you’ve been informed about master resell rights (MRR), I want to make sure you know the difference between that and PLR. PLR stands for private label rights. If you haven’t heard of PLR before, PLR enables you to perform any action with the purchased product without limitations, and you can also sell the product. The difference is that with PLR, you cannot allow people to resell these products. Once they purchase it from you, they can’t resell it. The ability to resell ends with you.

Why I don’t think MRR makes sense (…like, at all)

If you haven’t guessed by now, the idea of master resell rights model doesn’t really make that much sense to me as a business owner. The main reason this model feels really off to me is that you will inevitably have a non-existent buyer pool. As people continue the chain of buying and reselling, the market will become oversaturated. The person who initially buys from you moves immediately from customer status into selling status, and they don’t have to come back to you to repurchase. 

One of my core values is really just being ethical. It’s really, really important to me. So this whole trend doesn’t sit right with me at all. It feels very predatory, scammy, and really unsustainable long term. I’m all about building a sustainable company, something that’s going to last forever and ever or until I decide I don’t want to do it anymore. If it’s something that might be really lucrative for three to six months but then die out? That’s a hard pass for me.

Where to find more info on MRR 

if you’re listening in and thinking to yourself, Wow, this is super interesting, and you want to dive further into master resell rights. I highly recommend checking out the resources that I’ll be linking below. Build Your Tribe, with Chalene Johnson and her son, did an episode about it, and they’ve been in the online business space for a really long time. 

Julie Chenell of Funnel Gorgeous did a lengthy Facebook post talking about it, and there are a lot of insightful comments there. I also found one from Hannah Alonzo on YouTube, where she talks about master resell rights in more depth than I do in this episode. So if you want to dive into more about MRR, definitely check those resources out.

My final thoughts + how to keep the conversation going

I’m not going to pretend like I’m pro and I know everything about MRR, but after seeing it blow up on social media I wanted to do my own research and talk with you about why I don’t think it’s the right move for moms in business. I would love to know if you’ve seen it on social media as much as I have. If you have, what are your thoughts on it? 

For me, I find it very weird that everyone’s bio is essentially the same if they’re marketing on Instagram. It’s like a red flag you can see from miles away. I’d love to know your thoughts on it if you’ve seen it. If you’ve never seen it before, and you’re intrigued, let me know because I always love diving deep into stuff like this. 

Either way, let me know over on Instagram, my handle is @MomsMakeMoneyCollective. I always love chatting with you guys in the DMs, especially about stuff like this because I love to know that I’m not the only one fascinated by it. 

Resources:

Build Your Tribe Podcast Episode

Julie Chenell of Funnel Gorgeous’ Facebook Post 

Hannah Alonzo – MRR Video

 

Other related episodes:

8 Ways to Make Money from Home Without Going to MLM Route 

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Master resell rights: The next big thing or just another form of MLM? In this episode of the Moms Make Money Podcast, I give my personal, no-BS take on master resell rights as the newest trend. Join me as I dive into what master resell rights are, why the internet is obsessed with them, and why I don’t think it’s the best move for entrepreneurs - especially moms.