Running a business while raising a family isn’t for the faint of heart, but it’s also one of the most rewarding paths you can take. On the Moms Make Money podcast, I share what it really looks like to balance motherhood and entrepreneurship.
In this episode, I’m pulling back the curtain on how I went from being an exhausted social media manager to building and leading a podcast production company that supports both my clients and my family life.
How It All Began
Back in the summer of 2016, I started my first business, Confetti Social. At the time, I was juggling grad school, planning my wedding, and working full-time in a corporate marketing job that left me feeling unfulfilled. Out of curiosity (and a desire for something more meaningful), I offered my first Pinterest setup service for just $50.
That small step turned into Pinterest and Instagram management services, with my first clients coming from simple Facebook group posts. Before long, I was booked out and ready to leave my corporate job for good.
But even then, I knew social media management wasn’t the most sustainable long-term fit for my goals. That’s when podcasting entered the picture.
The First Big Pivot
In January 2018, I launched my first podcast, The Savvy Social Hour. I fell in love with everything about the medium—interviews, solo episodes, writing, recording, and show notes. By the end of that year, someone hired me to help manage their podcast, and I realized I had found my new direction.
By early 2019, I phased out my social media clients and leaned fully into podcast management. What started as a solo service quickly grew into the foundation of what would eventually become my podcast production company.
Building a Podcast Production Company That Supported Motherhood
At the end of 2019, I found out I was pregnant with my first son. That news motivated me to prepare my business for maternity leave. I didn’t want to be emailing clients from the hospital bed—I wanted to enjoy those newborn moments.
So I started building a team. By June 2020, when my son arrived, I had an audio editor, podcast VAs, and a temporary OBM to handle operations. This allowed me to step away for three months without worrying about client delivery.
When I returned in September 2020, I embraced my role as CEO and focused on growth instead of doing everything myself. Over the next two years, my small podcast management business grew into a full podcast production company with writers, designers, social media support, and PR outreach on the team.
Today, I run my business in about 25 hours a week, with the flexibility to scale back even further when new babies join our family. My podcast production company model has allowed me to grow sustainably without sacrificing time with my kids.
Lessons from Building a Podcast Production Company
Looking back on nearly eight years in business, here are a few lessons I’ve learned:
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Start small. You don’t need a huge audience to begin—service-based businesses like podcast management can grow through referrals and results.
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Build before you need it. Hire help early so you’re not scrambling when life or business gets overwhelming.
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Think long-term. A podcast production company creates flexibility because clients rely on your team, not just you.
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Define your success. Whether you want $3K months or $10K months, what matters most is building a business that fits your life.
Why a Podcast Production Company Was the Right Fit
For me, moving from solopreneur to running a podcast production company was the only way to keep growing without burning out. Podcasting gave me a creative outlet I loved, while the agency model gave me the support I needed to step away during maternity leave and beyond.
Every mom entrepreneur’s journey will look different, but if you’re craving more freedom and sustainability, building a service-based business with room to grow into an agency might be the answer.
💬 I’d love to hear where you’re at in your business—whether you’re just starting out or already running your own version of a podcast production company. Send me a DM on Instagram at @momsmakemoneycollective and let’s chat.
And if you’re craving a community of moms who just get it, come join the free Moms Make Money Collective Facebook group.
👉 In the next episode of the Moms Make Money podcast, I’ll be sharing several ways you can start making money from home as a mom—no MLMs required. Stay tuned!
Related Episodes and Blog Posts:
How I Run a Thriving Business with a 20 Hour Workweek
The Best Automation Tools That Help Me Run My Business in 20 Hours a Week or Less
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