As a mom, I am all about sustainable marketing efforts. 

I personally can’t commit to spending all day long in my DMs or making countless reels or TikToks to try and grow a following and bring in more leads to my business. 

But that doesn’t mean that I can forgo all marketing efforts either so I needed to find ways to still get visible without being a slave to social media. 

I’m definitely no stranger to collaborations – I have been both a collaborator and host of collaborations and love both hosting and participating in them but let’s be real, hosting collaborations is definitely a lot more time consuming than participating in them. 

Today, I wanted to share with you some benefits of low lift visibility strategies and my favorite ones so that you can continue showing up and getting in front of new audiences without tons of additional effort. 

Benefits of Low Lift Visibility Strategies

  • Allows you to show up in a way that feels good for you and is more sustainable long term 
  • Doesn’t require a ton of additional effort on your part 
  • Gets you in front of a new audience 
  • Allows you to continue to build authority in your space 

 

My Favorite Low Lift Visibility Strategies

Podcast Guesting 

If you know me, you’re probably not surprised in the slightest that this one is on the list. I am a huge fan of guesting on other podcasts and this is a strategy I have been teaching clients for years. 

All you’ve gotta do is show up and share your genius in your episode and then promote it to your own audience after the fact. It’s such an easy way to get in front of a new audience and since podcasts are evergreen, you can continue to see results from your efforts several months or even years after the episode has aired. 

I know I’ve personally gotten clients and students from podcast interviews I did over a year ago so definitely don’t count it out. 

Participating in Bundles

Being a bundle participant is a great way to quickly add new leads to your email list. When I participate in a bundle, I usually get anywhere from 50-200+ leads added to my email list in the course of a week for FREE which is incredible. Much more cost effective than Facebook ads and allows me to connect with lots of new people in a very short amount of time. 

Speaking in Summits 

Being a summit speaker is another great way to get in front of a new audience with minimal effort. Sure, you may need to record a presentation or sit down with the summit host and record an interview, but this takes significantly less time than hosting your own collaboration or producing countless reels each week and hoping for the best. 

I’d love to know, what’s your favorite low lift visibility method that you’ve tried? Any that I mentioned that you haven’t tried yet but are interested in checking out? Let me know over on Instagram @momsmakemoneycollective. I always love chatting with you in the DMs.  

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